If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market. Now before you do this you have to find your niche. I know I know, you read that and some of you might want to shrivel up and cry. Seriously though if we find our niche then it makes everything else we do become so much easier. For m when I started out as a makeup artist and hair stylist, I wanted to do it all. TV, red carpet, weddings and models. It wasn’t until I really focused on one niche, (the wedding industry) that my business began to soar. Lets look at becoming an authority first.
An authority can:
The first step in your journey to positioning yourself as an authority in your niche is to ask yourself two important questions:
Seems like two rather easy questions, right?
Yet answering them carefully and thoughtfully will go the distance in helping you find the best entry point into your niche so you can truly connect with your target audience.
Because ultimately, all people are about is “what is in it for them?”
They need to know how you plan to help them, what you bring to the table and how you will solve their problems.
Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.
Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.
Note that I didn’t say “specific markets or niches”, I said topic.
That’s because it’s always best to position yourself so that people identify you as an authority on a very specific topic or category rather than the market as a whole.
For example, rather than trying to establish yourself as the authority of all things related to blogging, positioning yourself as someone who is known for teaching people how to drive traffic to blogs, allows you to connect to a specific audience.
This will make your marketing campaigns far more effective and targeted than when casting a wider net.
Of course you can always expand your focus later on so you can reach additional markets and cater to a larger crowd, but when just starting out, it will be a lot easier to position yourself as an authority if you focus on one specific segment of your market, rather than the market as a whole.
Trust me, it’ll cut down on a lot of research, trial and error and testing as well because you’ll be able to spend the majority of your time researching that one specific segment of a market and learning everything you need to know about it.
So, begin by taking some time to decide what area of your niche you’ll venture into. Then you’ll be able to study that segment of the market thoroughly, create a plan of action and execute quickly.
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