It should go without saying that you need a website to showcase your skills, present your shareworthy content, and establish yourself as an authority in your niche.
Of course, your website should be professional-looking and responsive. Purchase a professional template from leading developers and spend some time setting up your blog so that it’s fully optimized for the search engines.
Use a memorable domain that makes it clear to visitors what you’ll be talking about and what the blog’s primary focus is.
Post regularly; At least once a week – more often if you can find the time. The more you post, the easier it will be to rank for additional keywords, and it’ll also send out a signal to the major search engines that you have fresh content to offer.
When creating content for your blog, you want to focus on 2 things:
1: Educate
2: Empower
Every post on your website should do one or both of these things!
If you are writing how-to style posts that offer readers a step-by-step process to completing a task or accomplishing a goal, you educate.
If you write a blog post that offers insight, such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.
Content that either educates or empowers is the easiest way to create posts that become viral. It’s also one of the easiest ways to create share-worthy content and to position yourself as an authority in your market.
Another thing to consider when writing content for your blog is to focus on evergreen content.
That ensures that the content you post now will still be relevant months or even years from now. This will cut down on the time you spend updating content.
You should also aim to create 4-5 pillar posts for your blog before you set up marketing campaigns. That will give your visitors enough material to convince them to return to your blog and go the distance in leaving a positive first impression in your audience’s minds.
Regarding the overall length of your content, it’s been proven that search engines prefer longer blog posts that provide informative, fresh, and well-written content that is free from errors, so aim to write posts that are between 1000-1500 words.
Try to land guest blogging spots on authority websites as well. It’s one of the easiest (and fastest) ways to grow your audience by siphoning traffic from existing sites and piggybacking off the authority of others.
When one of their followers sees that you’re being featured, just by association, they’ll begin to think of you as an authority as well.
If you’re considering creating podcasts, see if any of the experts in your niche will appear on your show. It’s an excellent way for them to expand their own outreach while helping you gain authority in your market.
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